You put a lot of time, energy and money into carefully selecting and purchasing the skincare and cosmetics you use. You want them to be effective for as long as possible, right? Making sure you purchase products in airless, opaque packaging is the first step, but you can also protect your most precious potions in an unexpected way: keep your products in the fridge!

  • Keep products in the fridgeYour bathroom is a very volatile environment. It’s constantly filling with steam, clearing out, and changing temperature from cold to hot. For your products, it’s like being in the jungle! Delicate ingredients last longer when kept stable.
  • Your fridge may not have room for your whole beauty regimen, but certain things can benefit from the big chill: natural and organic products, skincare with powerful anti-aging ingredients, and favorite products you may not use very quickly because you stock up on them in case they’re discontinued.
  • Keep a plastic bin just for makeup and skincare products to keep them separate from the food in your fridge.
  • Have a little extra room? Fragrance also benefits from being kept cool. The steamy environment of your bathroom can damage the integrity of the fragrance. Plus, a spritz of body spray that’s been kept in the fridge can be very refreshing!

Skincare Packaging

Since the days of Cleopatra, cosmetic skincare jars have been a fixture on many women’s vanity tables. Elaborate packaging has a way of making us feel beautiful as we apply our creams and elixirs. Unfortunately, the packaging of some of our skincare can actually negate what’s inside!

A jar, classic though it may look, exposes your product to light and air every time the lid is opened. The most important, effective and expensive ingredients, like antioxidants and retinol, are the most fragile, and begin to break down as soon as they are exposed to air and light.

In the case of antioxidants, they’re just doing their job! Antioxidants help to protect your skin from free radical damage, and oxygen is a free radical. So, when the product is exposed to the oxygen, the oxygen is destroying the antioxidants in the jar. Imagine buying a warehouse of amazing fireworks, and then accidentally setting them off inside the warehouse. You would be accidentally activating the antioxidants within the jar before they had a chance to work their magic on your skin.

Many botanical and organic ingredients break down in the same way. Some skincare is packaged in a see through bottle to show off the product. While this protects it from air, the light destroys your product’s efficacy without you even knowing it.

Cleanser and Eye Lift PackagingSome skincare companies promote the notion that if ingredients are encapsulated, they are protected from exposure. Don’t fall for this! If they won’t react in the jar, they won’t react on your skin when they’re supposed to. Not to mention that dipping your fingers repeatedly into your jar can introduce unnecessary bacteria which will further break down your product and could cause break outs on your skin.

When designing our products, we were well aware of the shortcomings in packaging of the existing skincare brands. We wanted to create products that not only use the best dermatologically effective and natural ingredients, but that will be good to the last drop. There would be no point in formulating our Sea Radiance products if they would be destroyed once you open them.

This is why we created our Rapid Eye Lift in an airless tube that seals itself right after the product is dispensed. Our Gentle Cleanser is in an opaque pump dispenser that is protected from light. These provide the best protection for those powerful ingredients like Sea Elixir, peptides, antioxidants and aloe vera. You can apply your products with confidence knowing that not only will you feel beautiful, but that the ingredients will be working all day long.