You put a lot of time, energy and money into carefully selecting and purchasing the skincare and cosmetics you use. You want them to be effective for as long as possible, right? Making sure you purchase products in airless, opaque packaging is the first step, but you can also protect your most precious potions in an unexpected way: keep your products in the fridge!

• Your bathroom is a very volatile environment. It’s constantly filling with steam, clearing out, and changing temperature from cold to hot. For your products, it’s like being in the jungle! Delicate ingredients last longer when kept stable.

• Your fridge may not have room for your whole beauty regimen, but certain things can benefit from the big chill: natural and organic products, skincare with powerful anti-aging ingredients, and favorite products you may not use very quickly because you stock up on them in case they’re discontinued.

• Keep a plastic bin just for makeup and skincare products to keep them separate from the food in your fridge.

• Have a little extra room? Fragrance also benefits from being kept cool. The steamy environment of your bathroom can damage the integrity of the fragrance. Plus, a spritz of body spray that’s been kept in the fridge can be very refreshing!