Since the days of Cleopatra, cosmetic skincare jars have been a fixture on many women’s vanity tables. Elaborate packaging has a way of making us feel beautiful as we apply our creams and elixirs. Unfortunately, the packaging of some of our skincare can actually negate what’s inside!

A jar, classic though it may look, exposes your product to light and air every time the lid is opened. The most important, effective and expensive ingredients, like antioxidants and retinol, are the most fragile, and begin to break down as soon as they are exposed to air and light.

In the case of antioxidants, they’re just doing their job! Antioxidants help to protect your skin from free radical damage, and oxygen is a free radical. So, when the product is exposed to the oxygen, the oxygen is destroying the antioxidants in the jar. Imagine buying a warehouse of amazing fireworks, and then accidentally setting them off inside the warehouse. You would be accidentally activating the antioxidants within the jar before they had a chance to work their magic on your skin.

Many botanical and organic ingredients break down in the same way. Some skincare is packaged in a see through bottle to show off the product. While this protects it from air, the light destroys your product’s efficacy without you even knowing it.

Some skincare companies promote the notion that if ingredients are encapsulated, they are protected from exposure. Don’t fall for this! If they won’t react in the jar, they won’t react on your skin when they’re supposed to. Not to mention that dipping your fingers repeatedly into your jar can introduce unnecessary bacteria which will further break down your product and could cause break outs on your skin.

When designing our products, we were well aware of the shortcomings in packaging of the existing skincare brands. We wanted to create products that not only use the best dermatologically effective and natural ingredients, but that will be good to the last drop. There would be no point in formulating our Sea Radiance products if they would be destroyed once you open them.

This is why we created our Rapid Eye Lift in an airless tube that seals itself right after the product is dispensed. Our Gentle Cleanser is in an opaque pump dispenser that is protected from light. These provide the best protection for those powerful ingredients like Sea Elixir, peptides, antioxidants and aloe vera. You can apply your products with confidence knowing that not only will you feel beautiful, but that the ingredients will be working all day long.